PORTFOLIO·CASE STUDY

Metro Cab Co.

Metro Cab Co. is a licensed Chicago taxi and private car service operating 24/7 across Chicago, Cook County, DuPage County, and surrounding collar counties. The company had a single-page site with only a phone number — losing price-conscious customers to rideshare apps daily.

Metro Cab Co.

Project Specifications

IndustryTransport
LocationChicago, IL, USA
FormatService & Booking Website
Timeline3-4 Weeks
Platform ChoiceElementor
Built-in Utilities
ElementorWPFormsRank MathLiteSpeed CacheSmush

Core Performance Audit

verified live
94
Mobile Speed
99
Desktop Speed
88
SEO Score
Pass
Core Vitals

Performance audit verified using Google Lighthouse engines. Fully responsive builds without bloatware, adhering strictly to our lightweight, clean-code standard.

THE CHALLENGES

What was holding them back?

  • 01No online booking — every ride required a phone call to the dispatch line
  • 02No pricing transparency before contacting — losing customers to Uber and Lyft
  • 03No corporate account information or fleet details online
  • 04Looked unprofessional compared to app-based competitors
NOTABLE INSIGHTS

Key Strategic Highlights

  • Quick fare estimate tool on the homepage — pickup location, drop-off, date, and time fields routing to the booking page
  • Fixed no-surge-pricing messaging positioned throughout as the primary competitive differentiator against Uber and Lyft
  • Corporate account page with monthly invoice billing, background-checked chauffeurs, and volume pricing details
  • 94 Mobile PageSpeed achieved by disabling unused Elementor widget CSS via the Elementor experiments panel
THE IMPLEMENTED SOLUTION

How we solved it.

Built with Elementor. The site features a fare estimate quick quote tool on the homepage, dedicated pages for Airport Transfers (O'Hare ORD and Midway MDW), Corporate Accounts with monthly invoice billing, and a full Fleet page. Service coverage clearly maps across Downtown Chicago Loop, O'Hare, Midway, Lincoln Park, Naperville, Oak Park, Evanston, and Schaumburg. The site prominently communicates fixed pricing with no surge pricing as the key differentiator against rideshare apps.

Every design asset is customized based on absolute client specifications. The choosing of the engine (such as Elementor) guarantees maximum speed performance, ease of direct client management without developer dependencies, and premium responsiveness.

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